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We will provide consumers with a complete selection american of all available airfares and travel itineraries. We have developed cutting edge technology to deliver these options to the consumer and promises to offer the lowest prices anywhere. Our business plan is ambitious. Instead of relying on traditional computer reservation systems, We are building our airlines own search technology. We plan to give users access to every airline fare, including those available travel only on the american Internet. Travelers will be able to search for flights that leave from alternate airports, within 25 or more miles from their primary airport. Or they could choose alternate dates and see airlines whether leaving travel a day later or earlier could yield substantial savings. It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable american to money-losing in an instant. Airlines scrap for every last passenger because they have to.
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